On the Profit Finance Day «Кcell» shared its expertise in the big data sector. The Company is aware that correct usage of aggregated data which the mobile operator possesses shall allow increasing the effectiveness of the banks work, as well as other organizations of the Kazakhstani financial sector.
Profit Finance Day Conference, which this year is held with the support of Kcell Company, is devoted to the issues of IT-solutions for Kazakhstani financial services market. Representatives of banks, telecommunications and stock exchange, insurance companies, pension and investment funds, micro-credit organizations, mortgage companies and state authorities take part in the Conference. The participants exchange practical experience related to implementation of the most advanced IT-solutions for improvement of safety and quality of clients’ service, providing new services allowing to increase the business effectiveness. Kcell, as the leading mobile operator in Kazakhstan, shared the information on the big data innovations, with the use of which the finance sector may increase its profits from the operational activity.
«Starting from the last year, Kcell consequently went through the process of transformation from the traditional mobile operator to the universal service provider. The business market development team makes its all the best efforts for implementation of our strategically important goal – become the best provider of business solutions for our clients. And today we are happy to introduce to experts of the financial market our solutions aimed at increase of banks’ and other financial organizations’ profit”, – noted Mr. Arti Ots, KCell Chief Executive Officer.
Possessing the wide data base of its clients, the mobile operator always used them in anonymous form for improvement of its own products and services. But with the development of the information services market the huge array of data from telecom companies may be also useful to the financial organizations as the additional source of analysis of the consumer behavior, based on which the customer’s credit behavior assessment may be improved much. Such information shall help the financial organizations not only to lead the marketing to more qualitative level, but also to help them make more precise assessment of their risks.
At present time Kcell is developing the commercial scenario of the big data use on the products of «Mobile scoring», «Target SMS-delivery» и «Subscriber report and analysis». The first product allows banks to see the general information on usage of communication services, which may be helpful in risk assessment. «SMS- targeting» helps to significantly increase the effectiveness of marketing communications of clients through more precise definition of the target group for SMS-delivery, the result of which is 7 times more effective than the standard one, as a rule. The product «Subscriber report and analysis» allows the corporate clients to build different analytical reports for operational activity. For example, the manufacturers of mobile devices receive the unique opportunity to track the real dynamics on the market share not only in Kazakhstan, but in regions, as well. The retail networks have the opportunity to assess the passability in different places of the city, as well as inside the large trade and entertainment centers. It is important to note that all information related to personal data is provided by the operators to the corporate clients only with the clients’ consent.