{"id":6310,"date":"2016-07-26T07:40:00","date_gmt":"2016-07-26T07:40:00","guid":{"rendered":"https:\/\/investors.kcell.kz\/?p=6310"},"modified":"2023-12-15T07:44:35","modified_gmt":"2023-12-15T07:44:35","slug":"the-way-of-abai-the-most-popular-among-bloggers-of-kaznet-novel-according-to-the-survey-conducted-in-the-f","status":"publish","type":"post","link":"https:\/\/investors.kcell.kz\/?p=6310&lang=en","title":{"rendered":"\u201cThe way of Abai\u201d – the most popular among bloggers of Kaznet novel, according to the survey conducted in the f"},"content":{"rendered":"\n

\u201cThe way of Abai\u201d – the most popular among bloggers of Kaznet novel, according to the survey conducted in the framework of the project \u201cBookmate from activ\u201d. Respondents shared the names of favorite books and books being read during the last year.<\/strong><\/p>\n\n\n\n

The well-known Kazakhstani bloggers were proposed to name their five favorite books and five books being read within the last year*. As a result, the \u201cTop 5\u201d favorite books are as follows.<\/p>\n\n\n\n

The first place went to \u201cThe Way of Abai\u201d by Mukhtar Auezov, the second place went to the novel by Mikhail Bulgakov \u201cMaster and Margarita\u201d, the third one was given to George Orwell and his novel \u201c1984\u201d, the fourth and fifth places were shared by \u201cCrime and Punishment\u201d by Fyodor Dostoevsky and \u201cThe Golden Calf\u201d by Ilf and Petrov respectively.<\/p>\n\n\n\n

The five most widely read books of the past year included \u201cAkbilek\u201d by Jusipbek Aimauytov, \u201cThree Comrades\u201d by Erich Maria Remarque, \u201cRed Arrow\u201d by Sherkhan Murtaza, \u201cYears of joy and love\u201d by Azilhan Nurshaihov, and \u201cShantaram\u201d by Gregory David Roberts.<\/p>\n\n\n\n

Mukhtar Auezov, Erich Maria Remarque, Berdibek Sokpakbaev, Fyodor Dostoevsky, Sherkhan Murtaza are the authors most often referred to in both surveys.<\/p>\n\n\n\n

In addition to classic works of literature, the bloggers mentioned the books, referred to the business literature, IT, historic journalism. For example, the libraries of Yerlan Sakenov, Marat Shaken, Nurlan Kulymbetov provided for such books as \u201cMcDonald’s: How the Empire has been developed\u201d (authors: Ray Kroc, Robert Anderson), \u201cThere is an idea! History of IKEA\u201d (authors: Ingvar Kamprad, Bertil Torekul), \u201cBusiness from scratch\u201d (author: Eric Ries), \u201cBusiness in the Virgin style\u201d (author: Richard Branson),\u201dHow Google works\u201d (authors: Eric Schmidt, Jonathan Rosenberg).<\/p>\n\n\n\n

As for the female half of bloggers, it is worth noting that the list of beloved works of literature of Svetlana Poznyakova, Marina Sharipova, Madina Moldabaeva includes such novels as \u201cTo Kill a Mockingbird\u201d by Harper Lee, \u201cThe American Tragedy\u201d by Theodore Dreiser, \u201cSeven skills of highly effective people\u201d by Stephen Covey.<\/p>\n\n\n\n

All books that are among the top five can be found in the app \u201cBookmate from activ\u201d.<\/p>\n\n\n\n

The app \u201cBookmate from activ\u201d offers the readers an access to 650,000 books, including the latest offers, bestsellers, classics, novels, business books, in 12 languages, including almost 4,000 works in the Kazakh language. Bookmate from activ – is not just a library, but also the recommendations of the most interesting books from friends, experts and editors. Having subscribed to the service, it will be possible to read any number of books at one and the same time. The open books are available for reading without the Internet. Moreover, the users can share with each other their impressions from the read works, quotations, receive likes. The service is available for subscribers of Kcell and activ for 19 tenge per day, which then are written off the balance. Free trial period – 7 days.<\/p>\n\n\n\n

\u201cThis is very handy when there is a possibility to get access to a huge volume of literature without leaving home or office. The app provides for many books, which simply cannot be found on the shelves of our bookstores, which also is an undoubted advantage of the application. And I hope that the developers will subsequently develop and expand our domestic content\u201d, – said well-known Kazakh poet Pavel Bannikov.<\/p>\n\n\n\n

\u201cWe are pleased that it is not a mistake, having bet on the partnership with Kcell in Kazakhstan \u2013 the people here really love to read and are willing to do this in new ways. The active users read in the app on average as much as 52 minutes per day, with an average session of approximately 14 minutes \u2013 the reading process is divided into short free intervals during the day. According to our information, the local readers discover for themselves 4 new books per month on average\u201d, – says Andrey Baev, Managing Director of Bookmate.<\/p>\n\n\n\n

The joint project of Bookmate and the activ brand was launched in Kazakhstan on February 5, 2016. To date, 50 000 Kazakhstanis appreciate all the benefits of the service.<\/p>\n\n\n\n

\u201cOur priority objective is to provide customers with the best services on the best conditions. Users of Bookmate from activ gain access to the world and Kazakh literature in a convenient application for the price of a cup of coffee for the month of reading. We are sure that even those who were not previously familiar with such format of reading will soon appreciate the benefits of using the service. It is not only a library, but also a social network with the recommendations, comments and the opportunity to exchange views. We plan to increase the number of works of literature in the Kazakh language, as well as to introduce in the service the books of the Kazakh school program\u201d, – commented Marat Sadykov, Head of New Business Development Unit of Kcell JSC.<\/p>\n\n\n\n

* During the survey there were received the responses from 31 popular bloggers from Almaty, Astana and Shymkent.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe way of Abai\u201d – the most popular among bloggers of Kaznet novel, according to the survey conducted in the framework of the project \u201cBookmate from activ\u201d. Respondents shared the names of favorite books and books being read during the last year. The well-known Kazakhstani bloggers were proposed to name their five favorite books and …<\/p>\n

\u201cThe way of Abai\u201d – the most popular among bloggers of Kaznet novel, according to the survey conducted in the f<\/span> Read More »<\/a><\/p>\n","protected":false},"author":17,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[589],"tags":[],"class_list":["post-6310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2016-en"],"featured_image_urls":{"full":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false],"thumbnail":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-150x150.png",150,150,true],"medium":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-300x138.png",300,138,true],"medium_large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-768x352.png",768,352,true],"large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1024x470.png",1024,470,true],"1536x1536":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1536x705.png",1536,705,true],"2048x2048":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false]},"post_excerpt_stackable":"

\u201cThe way of Abai\u201d – the most popular among bloggers of Kaznet novel, according to the survey conducted in the framework of the project \u201cBookmate from activ\u201d. Respondents shared the names of favorite books and books being read during the last year. The well-known Kazakhstani bloggers were proposed to name their five favorite books and five books being read within the last year*. As a result, the \u201cTop 5\u201d favorite books are as follows. The first place went to \u201cThe Way of Abai\u201d by Mukhtar Auezov, the second place went to the novel by Mikhail Bulgakov \u201cMaster and Margarita\u201d, the…<\/p>\n","category_list":"2016<\/a>","author_info":{"name":"investors_admin","url":"https:\/\/investors.kcell.kz\/?author=17"},"comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/6310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6310"}],"version-history":[{"count":1,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/6310\/revisions"}],"predecessor-version":[{"id":6311,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/6310\/revisions\/6311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/media\/2451"}],"wp:attachment":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}