On December the 9th, Almaty hosted the first Kazakhstan Conference \u201cPROFIT Mobile Day\u201d, which gathered on its platform the IT executives, mid-ranking managers and specialists. The participants of the event discussed the issues of security, the real benefits of mobile solutions and problems of integration of the enterprise software to mobile devices. An employee of Kcell told about mobile tools, allowing increasing the efficiency of products and services.<\/p>\n\n\n\n
In his speech at the conference the representative of the largest in Kazakhstan mobile operator got up to speed on the current situation in the market and the company’s new technologies that will help to take business to the next level.<\/p>\n\n\n\n
\u00abThe customer satisfaction index is the most important indicator of the business financial performance. The more customers satisfied, the higher their loyalty, which has a direct impact on increasing the company’s profits. Retention is more profitable than acquiring; customer retention is 5 to 20 times cheaper than acquisition of a new one. Business Pulse \u2013 is a new service of Kcell, which allows holding the mobile surveys of customers via SMS. The service saves time for processing the received data, eliminates fraud and bias, and allows to quickly respond to the mood of consumer\u00bb,<\/em> \u2013 said Bauyrzhan Bulathanov, Head of the Mobile Marketing Sector of B2B Department of Kcell.<\/p>\n\n\n\n According to him, the consumer research with the use of such technologies is carried out by many well-known brands, but for Kazakhstan this service is unique.<\/p>\n\n\n\n Conference participants had the opportunity not only to listen to the reports and to receive inputs from market experts, but also to participate in discussions and express their own point of view and to address all the questions of interest to the representatives of vendors and customers.<\/p>\n","protected":false},"excerpt":{"rendered":" On December the 9th, Almaty hosted the first Kazakhstan Conference \u201cPROFIT Mobile Day\u201d, which gathered on its platform the IT executives, mid-ranking managers and specialists. The participants of the event discussed the issues of security, the real benefits of mobile solutions and problems of integration of the enterprise software to mobile devices. An employee of …<\/p>\n