{"id":5201,"date":"2018-04-18T09:30:00","date_gmt":"2018-04-18T09:30:00","guid":{"rendered":"https:\/\/investors.kcell.kz\/?p=5201"},"modified":"2023-12-04T09:32:00","modified_gmt":"2023-12-04T09:32:00","slug":"kcell-acted-as-a-partner-of-student-conference-of-pr-projects-conference-lilac-breakthrough-2018","status":"publish","type":"post","link":"https:\/\/investors.kcell.kz\/?p=5201&lang=en","title":{"rendered":"\u00abKcell\u00bb acted as a partner of student conference of PR projects conference – \u00abLilac Breakthrough\u00bb \u2013 2018"},"content":{"rendered":"\n

The XVI student PR conference – “Lilac breakthrough” with support of Kcell was held in Almaty on April 13.<\/strong> Students from 9 universities defended their projects under the theme – \u00abPR 360\u00bb. Integrated Communications.<\/strong><\/p>\n\n\n\n

This year participants represented their own ideas in three sections: \u00abCountry PR\u00bb, \u00abSocial responsibility in PR\u00bb, \u00abPR in Business\u00bb. The conference is organized annually by the \u00abPR-shy\u00bb Kazakhstan PR-professionals club, club members were included as a jury.<\/p>\n\n\n\n

Most of the projects were in the Social PR section. Students are concerned about the issues of supporting people with special needs. The University of International Business\u2019s (UIB) team took first place for promotion of adapted closes of the Nuralau brand. The brand is engaged clothes for people with disabilities. The Participants developed look book with photos, independently keep brand accounts in social networks, and organize events.<\/p>\n\n\n\n

The team of Al – Farabi K\u0430zNU with Endemic project won in \u00abCountry PR\u00bb section. The team created Telegram-bot, which defines types of plants on photos, due to neural networks and gives full description of origin and properties. Therefore, the Participants want to promote country on process map of the world and to attract as online, so offline tourists.<\/p>\n\n\n\n

This year the third \u00abPR in Business\u00bb section became out of the ordinary \u2013 the Participants solved the real cases of real companies, such as Lamoda (online shopping) and OFO (bike sharing). The team of Kazakh \u2013 German University took first place for solving case on promoting online shopping.<\/p>\n\n\n\n

\u00abWe are glad to support once again the student conference -\u00abLilac breakthrough\u00bb \u2013 site, where future PR-specialists represent projects for the development of brand of Kazakhstan, stimulating social responsibility of the society and business promotion. Under the Education for all initiative \u00abKcell\u00bb Company regularly supports such projects, focused on Country\u2019s intellectual potential development \u2013 emphasized Natalya Yeskova, Leader of the Communication Department of the \u00abKcell\u00bb JSC.<\/p>\n","protected":false},"excerpt":{"rendered":"

The XVI student PR conference – “Lilac breakthrough” with support of Kcell was held in Almaty on April 13. Students from 9 universities defended their projects under the theme – \u00abPR 360\u00bb. Integrated Communications. This year participants represented their own ideas in three sections: \u00abCountry PR\u00bb, \u00abSocial responsibility in PR\u00bb, \u00abPR in Business\u00bb. The conference is …<\/p>\n

\u00abKcell\u00bb acted as a partner of student conference of PR projects conference – \u00abLilac Breakthrough\u00bb \u2013 2018<\/span> Read More »<\/a><\/p>\n","protected":false},"author":17,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-5201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"featured_image_urls":{"full":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false],"thumbnail":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-150x150.png",150,150,true],"medium":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-300x138.png",300,138,true],"medium_large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-768x352.png",768,352,true],"large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1024x470.png",1024,470,true],"1536x1536":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1536x705.png",1536,705,true],"2048x2048":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false]},"post_excerpt_stackable":"

The XVI student PR conference – “Lilac breakthrough” with support of Kcell was held in Almaty on April 13. Students from 9 universities defended their projects under the theme – \u00abPR 360\u00bb. Integrated Communications. This year participants represented their own ideas in three sections: \u00abCountry PR\u00bb, \u00abSocial responsibility in PR\u00bb, \u00abPR in Business\u00bb. The conference is organized annually by the \u00abPR-shy\u00bb Kazakhstan PR-professionals club, club members were included as a jury. Most of the projects were in the Social PR section. Students are concerned about the issues of supporting people with special needs. The University of International Business\u2019s (UIB) team took…<\/p>\n","category_list":"Uncategorized<\/a>","author_info":{"name":"investors_admin","url":"https:\/\/investors.kcell.kz\/?author=17"},"comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/5201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5201"}],"version-history":[{"count":1,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/5201\/revisions"}],"predecessor-version":[{"id":5202,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/5201\/revisions\/5202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/media\/2451"}],"wp:attachment":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}