{"id":4922,"date":"2018-10-11T03:56:00","date_gmt":"2018-10-11T03:56:00","guid":{"rendered":"https:\/\/investors.kcell.kz\/?p=4922"},"modified":"2023-12-04T03:57:56","modified_gmt":"2023-12-04T03:57:56","slug":"how-to-create-quality-leads-in-the-corporate-segment","status":"publish","type":"post","link":"https:\/\/investors.kcell.kz\/?p=4922&lang=en","title":{"rendered":"How to create quality leads in the corporate segment"},"content":{"rendered":"\n

On October 9, the only CRM conference in Kazakhstan was held on how to build a unique service, where to look for new customers and not to lose old ones. The conference audience had the opportunity to listen to the leading speakers with long experience.<\/strong><\/p>\n\n\n\n

Tatyana Plotnikova, Head of Marketing of the Kcell JSC business market, spoke at the conference and told how to attract customers in the corporate segment and about the difference between B2B and B2C clients:<\/p>\n\n\n\n

\u201cSuccessful lead generation consists of two components – creative and properly chosen communication channels. A business client is not that different from a mass market client as it is commonly believed. This is the same living person with goals, thoughts, emotions. Using a variety of formats, constant experimentation and simplification will help business to achieve the desired results,\u201d Tatyana said in her speech.<\/p>\n\n\n\n

Olzhas Akparov, SME Development Manager of the Kcell JSC, spoke about techniques that can help to improve business performance:<\/p>\n\n\n\n

\u201cThese techniques have been developed as a result of working with more than 10 000 representatives of small and medium enterprises in Kazakhstan and provide almost instant results. Techniques are simple and easy to use. For example, how to find out how a sales employee allocates the working time? The answer to this question will help us to focus on the most profitable directions and avoid wasting time on unnecessary tasks. The establishment of a multi-stage sales department will increase the productivity of the team, including the number of incoming deals, conversion of calls and keeping of the current base. In our company’s portfolio there are products and services that can help with this,\u201d said Olzhas.<\/p>\n\n\n\n

The conference consisted of four sections, where the participants discussed the issues of sales, marketing and customer service.<\/p>\n","protected":false},"excerpt":{"rendered":"

On October 9, the only CRM conference in Kazakhstan was held on how to build a unique service, where to look for new customers and not to lose old ones. The conference audience had the opportunity to listen to the leading speakers with long experience. Tatyana Plotnikova, Head of Marketing of the Kcell JSC business …<\/p>\n

How to create quality leads in the corporate segment<\/span> Read More »<\/a><\/p>\n","protected":false},"author":17,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"featured_image_urls":{"full":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false],"thumbnail":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-150x150.png",150,150,true],"medium":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-300x138.png",300,138,true],"medium_large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-768x352.png",768,352,true],"large":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1024x470.png",1024,470,true],"1536x1536":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414-1536x705.png",1536,705,true],"2048x2048":["https:\/\/investors.kcell.kz\/wp-content\/uploads\/2023\/10\/\u041a\u043e\u0440\u043f-\u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u0440\u0435\u0448\u0435\u043d\u0438\u044f-\u0421\u0414.png",1920,881,false]},"post_excerpt_stackable":"

On October 9, the only CRM conference in Kazakhstan was held on how to build a unique service, where to look for new customers and not to lose old ones. The conference audience had the opportunity to listen to the leading speakers with long experience. Tatyana Plotnikova, Head of Marketing of the Kcell JSC business market, spoke at the conference and told how to attract customers in the corporate segment and about the difference between B2B and B2C clients: \u201cSuccessful lead generation consists of two components – creative and properly chosen communication channels. A business client is not that different…<\/p>\n","category_list":"Uncategorized<\/a>","author_info":{"name":"investors_admin","url":"https:\/\/investors.kcell.kz\/?author=17"},"comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/4922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4922"}],"version-history":[{"count":1,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/4922\/revisions"}],"predecessor-version":[{"id":4923,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/posts\/4922\/revisions\/4923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=\/wp\/v2\/media\/2451"}],"wp:attachment":[{"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investors.kcell.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}