Kazakhstani people prefer reading Jojo Moyes, listening to Kairat Nurtas and watching local TV channels


Kcell JSC has summarized the first results of new services work - activ music, activ TV and Bookmate of activ (OTT services)*. The new entertainment applications presented at the beginning of February 2016 shall give the perfect opportunity for Kcell and active clients to enjoy their favorite songs, books and TV channels in any convenient place and any convenient time.

As the CEO of Kcell JSC Mr. Arti Ots said during the meeting with mass media representatives, within the three months since the launch of OTT-services the quantity of their subscribers reached almost fifty thousand. “We see that the new services are very popular among our clients, which is proved by the quantity of subscriptions received by us since they were presented. I believe our applications help to make our clients’ life brighter and more interesting, as entertainments from activ are now wherever you are,” – noted Mr. Arti Ots, the CEO of Kcell JSC.

The most popular among the new services became Bookmate of activ: the quantity of subscribers reached 25 thousand people during the mentioned period. The service of activ music had 18 thousand people, and 6 000 subscribers became users of activ TV service.

The most listened track of activ music among Kazakhstan singers became Kairat Nurtas with his song “Baika”. “Sumashedshaya” song of Alexey Vorobyov won the 1 place among the most popular Russian singers. And the “Hotline Bling” of Drake became the most listened track among foreign songs. The rating of the top listened playlists became the head of “аctiv TOP 30”.

The top-3 of the most watched channels of activ TV are: Channel 31, Channel 7 and KTK. The additional package “Sportivnyi” was also popular among Kcell and active clients. Peak viewing of the TV channels through the application during the day is 20.00.

As per the results for the first three months of Bookmate of activ the TOP-10 books were defined. Those are the books that became very popular among Kazakhstan users. The first place of the rating goes to the book of the English writer Jojo Moyes “After you”. The novel of Stace Kramer “50 days till my suicide” is at the second place. And the third place has the tutorial of the American psychologist Robert Cialdini “Psychology of influence”. The TOP-10 also has the book of Stephen Covey “The seven habits of highly effective people: Restoring the character ethic”, novel of Gregory David Roberts “Shantaram”, the work of the great American narrator Steve Harvey “Act like a lady, think like a man. What men really think about love, relationships, intimacy and commitment”, one more novels of Jojo Moyes “Me before you” and Steve Harvey “Straight talk, no chaser”, Daniel Kahneman “Thinking fast and slow” and John Green “The fault in our stars’.

The books “The new watch” (author – Sergey Lukyanenko) and “All the Kremlin’s men” (author – Mikhail Zygar) became the most read books. And the novel of Leo Tolstoy “War and peace” was the most cited book for the mentioned period.

* Over the Top – method of providing multimedia services via Internet.