Regional expansion of Kcell Stores continues in Aktobe

The new format store “Kcell Store” is opened in Aktobe. The leader of the mobile communications market, "Kcell" company continues the regional expansion of its retail network, which becomes extremely popular among citizens of Kazakhstan.

The new retail business model of the company “Kcell” has showed itself as very successful: thus, from March to August 2015, three Kcell Stores, working in Astana and Almaty, were visited by more than 165 thousand people. And now this new format store is opened in Aktobe.

Kcell Store is an advanced retail concept, which combines the functions of a store, a service center and a club for customers. The professional consultants of the store will consult the customer about each smartphone model in details and help to choose the best device. In the service area, visitors can get a number, refill the balance of the account, change the tariff plan, and get an advice on products and services of the company.

“The experience of the launch of three Kcell Stores in Almaty and Astana has shown that this business model was successfully adopted in Kazakhstan and meets all requirements of the modern buyer, - says CEO of JSC “Kcell” Arti Ots. - Our customers speak positively about the new format stores, they are satisfied with the service and notice the beautiful design and relaxed atmosphere. Focus on customers is the main objective of the strategy of our company. Therefore, in Kcell Store we create an atmosphere of hospitality and open communication to maintain the traditional high quality of service. In addition there is a wide range of smartphones and accessories to buy, including high-end models of iPhone and Samsung, along with favorable package offers, all of this is the main secret of the success of our new retail model. We continue to actively develop the network of Kcell Store in the regions, and today we present the new model of a concept store in Aktobe. By the end of the year we plan to open two more Kcell Stores in Atyrau and Shymkent”.

Despite the holiday period, this summer at Kcell Stores was very active. The biggest amount of visitors came there in July, when Kcell Stores were visited by more than 50 thousand people for shopping and service consultations. 60% of visitors come to Kcell Store to buy, and 40% come to get a quality service. Each guest of Kcell Store may discuss the purchase in a relaxing atmosphere with a cup of excellent coffee which is offered for free to all visitors of the stores.

Kcell Store in Aktobe is located in the "Mega Aktobe" Mall, it will open its doors to everybody on 26th of September at 15:00. On the occasion of the opening the store will offer discounts up to 20% for the promotional smartphones as well as  fascinating competitions for the visitors.