"Kcell" launched "Digital Life" project aimed to improve the mobile literacy


Today the company "Kcell" announced the launch of a large-scale educational project "Digital Life" aimed at the raising mobile literacy and held "Mobile Media" master class in Kazakh language in the first concept Kcell Store.

The purpose of the project "Digital Life" is to raise awareness of the wide segment of society about the opportunities and benefits that smartphones and mobile applications offer. The project covers 16 cities of Kazakhstan and will last until December 2015. In total, 160 seminars and master-classes attended by several thousand people will be held within the project "Digital Life".

"Data streaming is the main driver of the mobile market today. In our network we see that Kazakhstan citizens start actively using the smartphones. However, most users apply minimum options of their devices such as calls, internet access, chatting within communicators and social networks. In the same time smartphones and mobile applications can discover the world of immense opportunities. And we launch the project "Digital Life" that will teach mobile phone users to use the possibilities of modern communication technologies for education, development, health strengthening and to realize their inner potential and creative abilities", - said Arti Ots, Chief Executive Officer of "Kcell".

The project "Digital Life" started with "Mobile Media" master class which was held today at Kcell Store in "Mega Alma-Ata" mall. It was conducted by Nazgul Kozhabekova, well-known Kazakhstan journalist, blogger, media manager and editor of the portal newreporter.org.

The master class was attended by bloggers and journalists writing in Kazakh language. They had a unique chance to learn how they can use smartphones in their work for creating interesting and popular content. During the master class, which was held in Kazakh language, participants were learned to edit photos with mobile applications, create collages and photos with text in mobile applications, edit videos using their phones, apply smartphones for online broadcasts, create long-reads and stories on smartphones and tablets with a unique mobile application Guardian.

In July "Mobile Media" master-classes will also be held in Kostanay, Kyzylorda, Shymkent, Taraz, Taldykorgan and Uralsk and will be available both in Kazakh and Russian languages.

The partner of "Kcell" in the project "Digital Life" is "E-Event" company, organizer of the seminar "Mobile applications for girls" which soon will be held in "Zoccolo" co-working in Astana and later in Atyrau, Aktau and Petropavlovsk.

In the project’s framework the seminars "Mobile Security", "Mobile learning", "Mobile health", "Mobile Business", "Mobile government" will be also held by the end of the year. Information about dates, time and venues is published on www.e-event.kz and on the official pages of "Kcell" in social networks. Participation in master-classes and seminars is free of charge.