Kcell in South Kazakhstan Region: 1.5 million customers and new tariffs for activ


Today in the press center of the TV Channel "Otyrar" Arti Ots, Chief Executive Officer of "Kcell" spoke on telecommunications market development in Kazakhstan and shared the company's plans for the nearest future.

Mobile market in Kazakhstan is in a mature state. There are practically no people who do not use mobile communication or don't have a mobile operator of choice. As a result of growing competition mobile operators have to compete for customers, making more aggressive offer on tariffs. The new tariffs for activ, which fully meet this trend, has been introduced by the company on June 8, 2015. These are new 3 offers called "Hello, Kazakhstan". "Hello, Kazakhstan" consists of three proposals at the price of 1 290, 1 490 or 1 990 tenge per month. Each of these packages includes calls to all operators, SMS and Internet traffic. "Hello, Kazakhstan1" package at 1 290 tenge per month offers 1 290 minutes for calls to all operators in Kazakhstan, 500 SMS and 4 GB of Internet traffic (evenly split between the day and night time), "Hello, Kazakhstan2" provides 1 490 minutes for calls, 500 SMS and 10 GB of Internet traffic, and "Hello, Kazahstan3" offers 1 990 minutes for calls to all destinations in Kazakhstan, 500 SMS and 18 GB for Internet fans, which are distributed between day and night time.

"Our company is focused on customers. Therefore, this year all our efforts are aimed at ensuring that our service, tariffs and quality fully comply with their high expectations. This year Mobile number portability (MNP) will become available in Kazakhstan, and we're aimed to benefit from this, because we work for customers who need network quality, excellent service, competitive tariffs and, of course, new services and products. Our new tariffs "Hello, Kazakhstan" are the optimal combination of calls and Internet offerings that meets the changing needs of active customers who increasingly use the Internet services. We recognize this trend and understand that soon it will guide the development of the telecom market in Kazakhstan. That's why this year we actively develop a new business model and open our own retail concept stores "Kcell Stores". Increasing data streaming is the main driver of the market nowadays, and this results in growing consumers' need for getting fast and convenient consultations on new services, advanced technologies and favorable package offers. Open, informal and friendly atmosphere of our stores in combination with high quality service, favorable prices and a wide range of smartphones and accessories is the formula that attracts Kazakhstan citizens, - said Arti Ots. - The results performed by Kcell Store in Almaty proved this business model as the successful one. In the near future Kcell Store will be opened in Shymkent."

Kcell-centers in Shymkent and Turkestan successfully sell iPhone 6 and Samsung 6 as flagships, and Lenovo as smartphones of the low cost segment. The company provides a package offer for smartphones with the installment of 12, 18 or 24 months. Monthly payment, which ranges from 8 000 to 17 000 tenge, includes smartphone together with bonus minutes, Internet traffic, and SMS.

The needs of the population of South Kazakhstan region in the mobile Internet are growing rapidly. Therefore, the company keeps expanding the 3G network. Thus, from the beginning of the year it was established 106 3G base stations. "We are constantly working on improving the quality of the network in our region. Only in May 2015 we've launched more than 60 base stations, 36 of which are based in Shymkent. The result of such an active development is a network covering almost the whole region. Also, our network fully covers the highways connecting Shymkent with Turkestan and Zhetysai" - said Janat Zhanturin, head of South Kazakhstan regional branch of "Kcell" JSC.

Janat Zhanturin also told about the branch development. Since 2013 the company provides additional working opportunities for the region's residents. "During this period we hired 196 employees for Kcell Center and Call Center, and now the total number of branch staff makes 293 people. Given the total number of Kcell employees in Kazakhstan which makes 1 740 people, our branch has more than 11% of the whole amount. The number of new jobs in South Kazakhstan region increased for 200% during the last 2 years. It is worth mentioning that since the last year's spring the staff of our call center includes people with 2 and 3 groups of disability, and they work very well, along with other colleagues. Thus, again we confirmed that "Kcell" is a reliable employer who takes seriously its commitments and provides good working conditions for all categories of employees" - he said.

The company also takes an active part in the social life of the region. "This year we celebrated the anniversary of the Great Victory. Together with the branch staff we provided support to the veteran of Great Patriotic War as the part of "Kcell" local initiative "Good deeds in the name of veterans." On the first of June we have organized the visit to the "Firkan City" shopping mall for 94 children of the Shymkent orphanage №4. It has become a good tradition for the branch employees to support such events personally and do good deeds altogether. This testifies that our staff in Shymkent consists of the best specialists and just wonderful people," - said Janat Zhanturin.