Activ tops record levels in Kazakhstani AppStore


Mobile application “My activ” has become a leader of top 100 free downloadable applications in Kazakhstani sector of AppStore. Now the nearest subscribers service center is in their mobile.

New application activ was deployed in September 2014, and for this short period it has become a leader of downloads from AppStore. Previously this application had already been third in this rating.

Subscribers do not need to think anymore where the nearest service center is in their city so they can get the mobile operator’s services. Now Kcell clients can manage service via mobile applications saving their time for visiting the subscriber service center.

The mobile application “My activ” helps the subscribers to check their balance and traffic, change their billing plan, activate Internet packages, send to 15 SMSs a day, get detail records and many other things on their own and for free.

“We continuously work on creation of new mobile applications and improvement of existing ones. We are happy that our subscribers appreciate “My activ” mobile application and download it to their smart-phones. Now they can manage their number for their own and for free, and also they can get an access to the Company’s services online”, - commented the Director for Mass Market Development in JSC “Kcell”, Khikmatulla Nasritdinkhodzhaev, on the success of “My activ” application in the AppStore rating.

Also there are other applications from Kcell and activ that are helpful for all subscribers of the Company and can be downloaded from AppStore and PlayMarket.


Company Overview

Kcell is the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and the number of subscribers. It has operated since 1998, and as at 31 December 2013 it had approximately 14.3 million subscribers, representing a market share of 46.2%, as estimated by the Company. Its estimated market share in terms of revenue was 54% for the year ended 31 December 2013.

Kcell provides mobile voice telecommunications services, messaging services, value-added services such as multimedia and mobile content services, as well as data transmission services including internet access. It has two brands: the Kcell brand, which is targeted primarily at corporate subscribers (including government subscribers), and the Activ brand, which is targeted primarily at mass market subscribers. The Company offers its services through its extensive, high quality network which covers substantially all of the populated territory of Kazakhstan.

In December 2012, Kcell successfully completed its offering of GDR’s on the London Stock Exchange and common shares on KASE. The price was set at USD 10.50 per GDR and KZT 1,578.68 per share with each GDR representing one share.  The offering consisted of a sale by TeliaSonera of 50 million shares, which represent 25 percent of Kcell’s share capital. TeliaSonera holds directly and indirectly 61.9% of the Company’s common shares.

Kcell plans to benefit from the significant growth potential for mobile data services in Kazakhstan. The Company intends to continue to invest in the deployment of its 3G network to expand coverage. Kcell aims to maintain its market leadership in terms of revenue and the number of subscribers by offering its products and services at competitive prices, expanding its offering of products and services, maintaining the high quality of its network and enhancing its brand value.