This has become possible largely due to the fruitful cooperation between Kcell JSC, Google Commerce Limited, Boku Network Services Inc. and Halyk Bank.
Currently, Kcell JSC continues implementing a number of initiatives to further develop the mobile financial services and improve their efficiency as well as to create the most comfortable services for customers. One of such initiatives is to offer a convenient and secure way to pay using prepaid balance for apps, games, books and media content purchased in Google Play Market! Moreover, to support the customer loyalty program, Kcell launched a promotion to allow its customers to earn up to 50% cashback on their first purchase in Play Market!
How to pay with prepaid balance in Google Play Market?
To make a payment, open the Play Market app, select a paid application, game or book, click on the price button, select Add Kcell/activ billing, accept to the Terms of service and click Buy in one click to complete the payment. Paying with prepaid balance is easy and convenient, and fee free (Kcell charges no transaction fee).
The company plans to further expand cooperation with partners and develop modern artificial intelligence tools to get new solutions based on technologies as well as exchange experience and knowledge.
CEO Yuri Kharlamov comments:
“The current paradigm of business development suggests that partnership is the model that we need to develop. Cooperation of this kind with global companies is a long-awaited strategic step in the development of the company’s mobile financial services that opens access to the DCB (Direct Carrier Billing) services for all residents of Kazakhstan”.
Halyk Bank, the largest bank of Kazakhstan, was chosen as a settlement bank. Anton Musin, First Deputy Chairman of Halyk Bank, commented.
“Development of financial technologies and enhancing digital opportunities to meet the needs of our customers is one of the top priorities of the Development Strategy of Halyk Group. We have, therefore, taken on the role of a settlement bank for this particular project, as we have all the necessary resources and competence. Working together with the leading mobile operator of Kazakhstan expands significantly the capabilities of the partners in this project, and simplifies access of our clients to financial settlements on the Internet”.
Technology Partner of the project, represented by Mark Stannard, Chief Business Officer at Boku: “We are very pleased to work with Kcell to implement the world’s first integration of a mobile carrier with the new payment platform Google. This is a significant opportunity for Kcell and its customers to make payments with prepay balance conveniently in the Google ecosystem. We are confident that this integration is just the beginning”.