Kcell JSC Appoints Sustainability Officer


Almaty, November 1, 2013 - Kcell Joint Stock Company (“Kcell” or the "Company") (LSE, KASE: KCEL), the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and subscribers, today announces the appointment of Khalida Kyrykbayeva as Sustainability Officer of Kcell for the newly created Sustainability function with immediate effect. Mrs. Kyrykbayeva will report directly to the CEO of Kcell JSC. Her main functions include management of sustainable development through the introduction and implementation of the Company’s sustainability policies, and organisation of training on Kcell’s sustainability commitment for its employees and external stakeholders.

Khalida Kyrykbayeva has broad experience in the non-governmental sector. Mrs. Kyrykbayeva has worked for international organisations and headed the country office of the US-based Arizona-Kazakhstan Partnership Foundation in Kazakhstan, implementing USAID projects on small- and medium-size business development and on the institutional development of business associations and NGOs working in the area of social development. In 2007, she served as the Manager of Partners in Learning in Kazakhstan and Central Asia, a Microsoft global programme. Mrs. Kyrykbayeva started working for Kcell in 2010 as Internal Communications Expert. She graduated from the Almaty Institute of Foreign Languages, majoring in English.





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About Kcell

Kcell is the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and the number of subscribers. It has operated since 1998, and as at 31 December 2012 it had approximately 13.5 million subscribers, representing a market share of 46.9%, as estimated by the Company. Its estimated market share in terms of revenue was 54.5% for the year ended 31 December 2012.

Kcell provides mobile voice telecommunications services, value-added services such as short message services, multimedia messaging services and mobile content services, as well as data transmission services including internet access. It has two brands: the Kcell brand, which is targeted primarily at corporate subscribers (including government subscribers), and the Activ brand, which is targeted primarily at mass market subscribers. The Company offers its services through its extensive, high quality network which covers substantially all of the populated territory of Kazakhstan.

Kcell benefits from operating in the fast growing emerging economy of Kazakhstan. In 2012 Kazakhstan’s real GDP growth was 5.5%, according to the Economist Intelligence Unit (EIU). Real GDP per capita has been growing at a compound annual growth rate of 5.9% since 2009 to reach US$13,835 in 2012, according to the EIU.

In December 2012, Kcell successfully completed its offering of GDR’s on the London Stock Exchange and common shares on KASE. The price was set at USD 10.50 per GDR and KZT 1,578.68 per share with each GDR representing one share.  The offering consisted of a sale by TeliaSonera of 50 million shares, including shares representing 25 percent of Kcell’s share capital. TeliaSonera holds directly and indirectly 61.9% of the Company’s common shares.

Kcell plans to benefit from the significant growth potential for mobile data services in Kazakhstan. The Company intends to continue to invest in the deployment of its 3G network to expand coverage. Kcell aims to maintain its market leadership in terms of revenue and the number of subscribers by offering its products and services at competitive prices, expanding its offering of products and services, maintaining the high quality of its network and enhancing its brand value.