Kcell company has launched the mobi kino – new service for viewing more than 6800 films and serials from the world’s leading film companies in partnership with popular online-services –Amediateka and MEGOGO.
The mobi kino is a new product of the mobi – line of entertainment services for viewing legal video-content. Payment for service is written off from the Kcell and activ subscriber`s number.
“New time dictates new formats of media consumption. Our subscribers want to watch their favorite serials and films whenever it suits them. This is precisely why we have launched the mobi kino service, which combines the catalogues of the Amediateka and MEGOGO popular online-services. Now our subscribers can watch serials of the HBO, FOX, CBS, Starz, Showtime and other studios at the day of world premieres in Amediateka section. We notice the trend in our subscribers’ behavior – it is readiness to pay for legal entertaining content on subscription basis and choose the best content, quality, ways of obtainment for themselves. Service launch coincides with the release of the 7th season of the Game of Thrones, represented in Amediateka, and we would like to invite the fans of the serial to watch it on the mobi kino together with the whole world”, – commented Arti Ots, Chief Executive Officer of the Kcell JSC.
Specific feature of the service is that the subscriber can choose the type of subscription by his own.
The mobi kino subscription is the basic subscription which provides online access to the collection of films, cartoons, serials, shows in HD quality from the MEGOGO resource (except the films from the Premiers category and content of the Amediateka resource) for 25 tenge per day. First 14 days of access to the Content upon the mobi kino subscription is performed without subscriber`s fee.
With the Amediateka subscription you can watch the best serials* from the HBO, FOX, CBS, Starz, Showtime and other leading studios simultaneously with the whole world. Subscriber`s fee for the Amediatteka subscription is 30 tenge per day. First 7 days of access to the Content upon the Amediateka subscription is performed without subscriber`s fee.
Cinemagoers can connect both subscriptions. The cost will be 55 tenge per day.
“We are glad about expansion of distribution of our service in Kazakhstan and growth in popularity of licensing content among local audience. Amediateka is an exclusive library of the best serials of the planet from leading world studios. Premiers are released simultaneously with the whole world and without delay in time. Game of Thrones, Twin Peaks, The Young Pope, Westworld, House of Cards – all these serials became breakthrough. The whole world watches and discusses them,” – commented Denis Gorshkov, General Director of the AMEDIA TV.
There are such useful functions as selection of films, shows, serials and division of the content into the Popular, Recommended, Premiers sub-sections in the mobi kino mobile application.
Films and serials can be selected based on the plots, viewers` comments and ratings of the Kinopoisk site and the IMDb, the largest data base about cinematograph. Lists of actors, their biographies and filmographies are added.
According to Nurlan Chukubayev, Director of the MEGOGO in Kazakhstan, the launch of the video content – product under the brand of Kcell is good marketing option that allows both companies to increase traffic consumption, enhance loyalty of the client base and engage clients using different encouragements, as well as sell quality products – movies (premieres) and subscriptions on mutually beneficial terms.
It is possible to add films to the favorites for viewing at suitable time, select preferred language of audio track and subtitles in the mobi kino application. System of recommendations will take into account user`s viewing history and will form personal collection of films.
In addition, within the frames of the service, 3 GB of internet traffic volume is charged monthly for each connected subscription with daily subscriber`s fee.
Mobile application is available to be downloaded on iOS and Android. Besides, there is a desktop version of the mobikino.kz. It is possible to subscribe for the mobi kino by installation of application on the mobile phone through the mobikino.kz web-portal or by using USSD *606#.
*according to the version of IMDb