The Kazakhstan Marketing Conference 2018 took place on April 27 in Almaty. Leading experts and businessmen discussed future of marketing, spoke about new generation of consumers and country brand of Kazakhstan. Vadim Lyu, Director on Business Market Development of the Kcell JSC, participated in the conference either, and told about capabilities of big data usage in marketing.
«More than 10 million subscribers of the Kcell JSC generate huge volumes of data. We daily accumulate 300 Gb and more in aggregated form. If it follows criteria of the big data, so-called 3V – volume, velocity, variety, to which sometimes veracity has been added, then the data is valuable, when experts and technologies are able to proceed it momentary, in full volume and taking into account the dynamics. As information about subscribers highly various, it pushes telecoms to search efficient visualization techniques, so that, usage of information will be useful and interesting process» – mentioned Vadim Lyu in his speech.
Besides, Vadim noted, that employees of the Kcell company have generated expertize, sufficient for efficiently extraction and analysis of data:
«Using potential of the Big Data, our specialists have developed such services, as Commercial Report and Direct Marketing. The first service allows our clients to make decisions, based on virtual information, for example: about places of concentration of existing or potential clients, and the second one helps to inform about services and goods such persons, who are really interested in» – emphasized Vadim Lyu.
Furthermore, issues of personal brand development, crisis communications and virus promotion of clips discussed at the conference. According to the hosts, the Kazakhstan Marketing Conference 2018 platform will be regular discussion place for consideration of topical issues of professional community of Kazakhstan marketing experts.