On December 9, 2021, the digital mobile operator Kcell launches the mobile payments service for purchases in App Store, Apple Music and Apple TV. Kcell customers will need to undergo a simple identity check and link their mobile number as a source of payment to be able to purchase music, movies and books from the Apple application ecosystem in just one click.
Starting December 9, the Kcell* customers will be able to use their mobile credit to pay for purchases in App Store, Apple Music, Apple TV +, Apple Arcade and iCloud. The new service was launched in response to the growing demand of Kcell customers for digital financial and entertainment services as well as increasing penetration of Apple devices into the operator’s network. So, for example, in the 3rd quarter of 2021 over 400,000 customers were paying for goods and services with their Kcell/activ mobile credit.
The service is available on all Kcell tariffs and is really easy to activate – customers only need to pass through identity verification with their Apple ID and select “Mobile Phone Account” in their account settings as a payment method for purchases made in App Store, Apple Music and Apple TV. Once the new payment method has been activated automatically, customers will be able to make purchases in just one click from any Apple device.
Mariya Averchenko, Chief Commercial Officer of Kcell, commented: “For many years over 1 million of our customers have been paying for public transport, utilities, parking, virtual games and other purchases with their mobile credit. In 2021, the company doubled its revenue year-on-year. More than 60% of our clients pay for multiple services from their cell phone balance. We strive to make the life of our customers as comfortable as possible, expand the range of service on a continuous basis, and develop our OGO Bonus loyalty program. At the same time, the number of users of Apple devices in our network is growing and we’ve been receiving more and more requests lately for a technical opportunity to allow our customers to pay for the company’s services with their Kcell mobile credit. So, we are happy to offer them a convenient solution. Now all you need to do is make some minor changes in the phone settings to easily and securely pay for the apps, music and other content offered by Apple.”
Setup instructions:
- Go to Settings —> iTunes Store and App Store;
- Select your Apple ID and sign in;
- Choose “Payment and delivery”
- Tap Add Payment Information;
- Enter your Kcell/activ phone number in the Mobile Phone field;
- Enter verification code sent to your phone via SMS.
When everything is done correctly, you will be able to make payments for your purchases in App Store and iTunes Store. All you need to do is click the Buy button. It’s easy, safe and fee free.
The Kcell customers will be able to pay for the apps and other purchases in iTunes by linking their phone number instead of a debit or credit card so that payments in Apple Music, iTunes, App Store and iBooks are charged directly to their cell phone account.
The Kcell/activ customers can also use their OGO bonuses when making payments.
Very soon our customers will be receiving a bonus of up to 50% of the purchase amount on every purchase in Apple Music, iTunes, App Store and iBooks.
* Service is not available to the business customers of Kcell