Today there was starting the second season of a large-scale project on mobile skillfulness «Digital Life», which the company “Kcell” is carried out in partnership with the agency «E-event».
The goal of project «Digital Life» is to raise awareness of people at large about the opportunities and benefits provided by smart phones and mobile applications. The project covers 16 cities of Kazakhstan and will last until December 2016. In total, 90 training seminars and master classes will be held within the framework of «Digital Life» in which several thousands of people will take part.
The project «Digital Life» started in June of last year, and more than 4 thousand people attended the master classes, workshops and promo actions within 7 months that took place in 16 cities of Kazakhstan, and covered almost all social groups – from students to pensioners. This year the training sessions will be held in Astana, Almaty, Karaganda, Shymkent, Kostanay, Aktau, Atyrau, Kyzylorda, Oskemen, Kokshetau, Taldykorgan, Pavlodar, Petropavlovsk, Taraz, Oral and Aktobe. There will be master classes on topics such as “Mobile applications for learning” – a mobile application that allows you to study online; “Mobile applications for business” – about mobile applications for planning, monitoring the work of employees, as well as for improving communications in an enterprise. Master class “mobile government” will learn to work with e-gov.kz application; “Mobile security” will introduce applications to control the location of children and protect them from illegal content on the Internet and participation in training course on “Mobile media” will teach journalists and bloggers to work with applications for creation of interesting online content.
Total in April within the framework of project «Digital Life», 9 programs will be held in 9 cities of Kazakhstan. In Almaty on April 20, there will master class “Mobile Technologies for Education” for students of Kazakh National University named after Al-Farabi. On April 22, the same master class will be held for students of Taraz State Pedagogical Institute and Atyrau pupils at school-lyceum No.17, and on April 26 – for students of KIMEP in Almaty, on April 28 in Astana for Nazarbayev University students and on April 30 in Kostanay at Kazakh State University named after Baitursynov. On April 22, based on the National Chamber of Entrepreneurs of Karaganda there will be master class “Mobile technology for business”, and on April 30 there will be master class on “Mobile Security” in Ust-Kamenogorsk.
The special project “Atashki, apashki and smartphone” will be continued which in the last year taught 60 people over 50 years old to use smartphones for the first time. In this year the geography of project will be considerably expanded: it will be held in 10 cities – Astana, Almaty, Karaganda, Shymkent, Kostanay, Aktau, Atyrau, Taraz, Aktobe and Pavlodar. Its goal is to teach Kazakhstani over 50 years old to use smartphones and overcome the so-called “digital divide” by teaching them the benefits of modern mobile technologies for a full life and a bright communication. Grandparents will learn how to set up the smart phones, how to use the most popular application stores Google Play and AppStore, how to register email and accounts for communication by means of messengers and social networks, as well as how to use applications for health and leisure. In this year, the first such seminar will be held from 25 to 29 April in Shymkent based on TK “Otyrar”.
“We are pleased to continue« Digital Life »project, as we see a lot of interest of mobile phone users in our program. The level of penetration of smartphones is growing, according to the results of 2015 year, 41% of the smartphones had been registered the network of our company. At the same time, it is not a secret that the majority of owners use their smart devices on quarter of their real capabilities. Moreover, there are still more than half of users who are outside the boundaries of so-called “digital divide”, as their devices do not allow them to take full advantage of modern communication technologies. Therefore, our goal is to reduce the “digital divide” by revealing a huge opportunity, which gives smartphone for education, development of internal and creative capacity “- said Natalya Yeskova, Head of Communications Department of Kcell.
The schedule of master classes can be found on site www.e-event.kz.