Kcell Company, within the framework of the strategy — Education for everyone, has supported the development of free mobile application — Situational Kazakh, which will be useful for everyone, who wants to learn the Kazakh language, plunging into the cultural context of the Kazakh people.
Application — Situational Kazakh is an official electronic version of the first volume of the book of Kanat Tasibekov with the same name. Application is available for smartphones, supporting iOS and Android, has a user-friendly interface, and most importantly — it’s always available.
It discloses important details of the correct situational, contextual use of phrasemes, sustainable expressions and word forms of the Kazakh language. Text content of the application is backed up by illustrations and audio files.
Mastering the language stamps used in various life situations, knowledge of the semantic correspondences of popular proverbs and phrasemes of Kazakh language to their analogues in the Russian language, uptake of meanings of various names around us, backed up by acquaintance with the mentality of the Kazakh people, — all these helps to speak correctly in the Kazakh language. I want to thank the Kcell Company for making my book accessible to the maximum number of readers. It’s no secret that mobile technologies are now the main tool for obtaining new knowledge. Millions of Kazakhstan people already use smartphones, so I’m sure that this mobile application will make the process of learning the Kazakh language easy, convenient and effective — noted Kanat Tasibekov, author of the book.
Application is consist of 14 chapters; each of them discloses a certain topic. In turn, each chapter is divided into several sub-chapters. Application contains sustainable expressions related to such topics as family, origin, nature, heritage, ideology, knowledge of etiquette, wishes and many other aspects of everyday life.
Knowledge of Kazakh language is the responsibility of every citizen of the country. Therefore, recently, the Kcell Company launches a large amount of projects aimed at popularization and mass use of the state language. Thus, free mobile application with access to the library of Kazakh literature — Kitap, which collected over 4 thousand books in Kazakh language, was launched in 2015 with the support of the Kcell Company together with the WikiBilim foundation.
In addition, today, we are glad to announce the launch of the new free mobile application — Situational Kazakh. Initially, we set ourselves the task to use mobile technologies in order to make the process of learning and mastering the state language accessible to the maximum number of compatriots. The concept of contextual itself, plunging into the certain life situation makes the process of learning the language more fascinating and cognitive, reveals the immense wealth and imagery of both Kazakh language and culture of the Kazakh people. We hope that our application will be useful for a wide audience and will be an excellent and convenient assistant in learning the language and original Kazakh culture — noted Natalya Yeskova, Head of the Communication Division of the Kcell JSC.
Mobile application — Situational Kazakh can be found and downloaded from AppStore and Google Play.