The 15th international student conference Purple breakthrough was held in Almaty. The partner of PR Social Boom has become Kcell company once time. This year the event was held at the University of International Business (UIB).
Students from 6 universities of Kazakhstan participated in the conference. Students present the most creative and innovative projects from year to year in the Purple breakthrough. So the current theme of the conference is PR Social Boom, the works, matching this criteria, reached final.
Professional jury, consisting of PR-specialists of leading Kazakhstan companies, members of the PR-shy club, chose several works for themselves, which, according to their opinion, are the most interesting. Based on the results of heated discussions the winners were defined.
Therefore, in the section Business PRomotion, the best team was the team of the KIMEP university for the project — KIMEP DayCare. The group of students offered an unusual idea on establishment of child center at the university in order to give opportunity young mothers not to take academic leave due to birth of child. During studying they could take their children to the kindergarten which is located at that university.
In the section How to set PR-networks correctly the winners became students from the International IT University. Their work — informational portal about PR in Kazakhstan for promotion of which students offer to use innovative PR-instruments was highly commended.
In turn, in the section — PRoper strategies, best work was presented by students of the Kazakh-German University. The team of four girls in the project — I am citizen of Almaty, offers to give an opportunity to everyone, who came to the South Capital, to become its real resident — a true citizen of Almaty. In the course of implementation, it is planned to carry out complex of events that will help raise the consciousness of residents and visitors of the city.
I’m for the first time participated in the Purple breakthrough. Our team took the second place, and we very happy about it. Next year we will definitely take part in the conference, but with a new project. Our project — Healthy Buffet, has already been implemented within the charity fair,— says one of the winners of the conference, Yeldana Kusainkyzy, student of the Turan University.
All participants of the conference have received certificates, organizers and partners presented winners with memorable gifts.
It should be noted that Kcell within the Corporate Social Responsibility of the strategy — Education for everyone, on a regular basis supports projects aimed at development of country’s intellectual potential through participation in student and school conferences, academic competitions and championships.