The Kcell company once again was an official partner of the event.
Traditionally, leading PR-specialists, opinion leaders, top managers of the state and business institutions and senior editors of the leading editions of the country took part in the forum.
The Year of Leap PR became the subject of the present Forum, because according to opinion of organizers, the last year was such not only by the calendar, but turned out to be difficult for the market as well.
The representatives of the Telia Eurasia and Kcell JSC companies also shared their experience and vision of PR communications in the difficult modern realities. During her speech, Irina Stradzhesku, Leader of the Telia Eurasia Communication Division, told about the idea of trusting the business with human face. Natalya Yeskova, Leader of the Communication Division of the Kcell JSC, shared the company’s experience how to respond to crisis.
«We are glad that there is a possibility to share our experience. Many people know how much we work with negative in the social networks in particular, but primarily, I would like to note the necessity of holding regular trainings for preparation to the crisis. We, as a part of the Telia group, do it at the high level and each time we study new cases connected with cyber-attacks, data leakage and other possible negative situations. It helps to stay focused. As for the forum itself, there is no doubt that it worth mentioning that it is the largest and the most important event in the Kazakhstan’s PR field, which allows us to exchange opinions, gained experience and discuss topical issues and trends in the field»,noted Natalya Yeskova.
It is important to note that except the general discussion of crisis communications, this year the theme GR — government relations, which is not enough discussed in the country, has been fully developed.
More than 220 specialists participated in work of the Forum. Results of the work of sections are published at the following web-site http://prclub.kz и www.pressclub.kz.
We would like to remind you that irreplaceable organizers of the event are informal Club of Kazakhstan professionals on public relations «PR-шы», PG Communications agency, National Association on public relations and International association of communication consultants.