The PROFIT Retail Day conference on smart technologies in retail and hospitality sphere took place on February 23, in Almaty. Tatyana Plotnikova, marketing manager of Business Market Development of the Kcell JSC, told about the possibilities of analytics and large data in the retail business at the conference.
«Smartphones, sensors, cameras and other connected devices generate large amounts of data, which are added to the enormous amount of information obtained from traditional sources every day. Kcell has been working in the telecommunications market for 20 years, and has obtained sufficient expertise in order to efficiently extract and analyze data. Using the potential of the Big Data, our specialists have developed such services as „Commercial Report on Geolocation“ and Direct Marketing. The first service allows to analyze information and to make decisions on the basis of this analysis for our clients, and the second one helps to inform on services and goods only those, who are really interested in them», she said in her speech.
Experts discussed the most relevant technologies in the field of sales at the conference. First of all, it is automation and penetration of mobile devices. Nowadays, clients want to make purchases in any convenient place and not to spend much time on it, they make a decision in a matter of seconds, and competition in the market is becoming more and more acute.
«All companies in Kazakhstan, as well as in the world, shall become IT companies in order to be competitive. It means that companies must constantly automate their processes, experiment in Digital-promotion and new business models. Known successful companies have failed, not giving importance to subversive innovations. We invest a lot in new directions to help our customers to be more efficient and faster. „Kcell“ in the corporate market — has long been not just a mobile operator, and ICT partner, an expert in telecommunications and IT», noted Tatyana Plotnikova.
Such issues as financial transactions, store space management, professional visualization solutions and many more were also raised during the conference.
